Traditionally, the term retail referred to the transaction of business in a brick-and-mortar store. Retail fulfillment was designed to replenish merchandise to these stores periodically. This is still true today; however, as more enterprises also embrace e-commerce, the role of retail fulfillment has changed. Omni-channel fulfillment is becoming more common, and the design of the fulfillment centers must be robust enough to handle processing at both the individual unit level as well as the case level. We also consider other complexities, such as SKU proliferation and fluctuating demand requirements. AHS’s six-step DesignBuild process uses data analytics to profile the multiple channels of the business and develop an optimized solution that fulfills all the needs of the company.